I read a piece from Forbes’s business blog on how to develop effective communication in a company. The information was presented systematically. The blogger commences by stating the importance of effective communication in an organization. According to Tench (2017), excellent communication is crucial for a company to produce excellent performance. The blogger states the key factor of communication as specifically the individual (Falkheimer, 2017). He then discusses the roles played by the sender and recipient of information. He finally explains the measures each organization to enhance effective communication. The blogger ensures avoidance of bombarding the reader with excessive information by writing his content note form. He also focuses on topics of more priority and filters irrelevant information. All his information is short and precise.
The blog portrays consistency by using a consistent format when explaining the roles of both the sender and recipient of information. Consistency is evident throughout the blog as a particular style of writing is used. Balance is maintained in the blog by ensuring that all subtopics are discussed to a certain word limit, without biasing on one subtopic. Restraint is another element present in the blog as the blogger controls his personal feelings towards the issues he’s discussing in his blog; he keeps everything professional. He also certifies that every subtopic is discussed in detail, with sufficient information.
Practices that engage in business communication are put into consideration in this blog. The blogger doesn’t sugarcoat anything but gives transparent information explaining things as they are. He tackles complicated subtopics with simplicity. For example, when discussing the people responsible for communication in every organization, he tackles people’s expectations of others with simplicity, although it’s a tough topic. He also not only explains his ideas but also ensures that they’re understandable to the readers. Finally, he aligns both his internal and external content especially, by the use of consistency.
This blog appears excellent to me, and I don’t think I would have changed its format nor content. However, I would have added more references to give the reader a platform to refer to the accuracy of his content. I would also use a standard page size and margins. This would improve the appearance of the blog. I would also give an example of companies that applies effective communication and explain how their performance improved.
Falkheimer, J., Heide, M., Nothhaft, H., Von Platen, S., Simonsson, C., & Andersson, R. (2017). Is Strategic Communication too important to be left to Communication Professionals?: Managers’ and coworkers’ attitudes towards strategic communication and communication professionals. Public Relations Review, 43(1), 91-101.
Tench, R., Verčič, D., Zerfass, A., Moreno, Á., & Verhoeven, P. (2017). Communication excellence: How to develop, manage and lead exceptional communications. Springer.
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