|Coursework Cover Sheet
Don't use plagiarized sources. Get Your Custom Essay on
The Importance of Digital Marketing
Just from $9/Page
Information Management Diary Entry
You need to copy and paste this document to the start of your assessment before submission through Turnitin.
|Student ID Number: G20xxxxxx||Seminar Tutor:|
Introduction to Business Functions
BA (Hons) xxxxxxxxxxx
|Module Code: HR1025||Year of Study: 1|
|We wish to support any student who is experiencing mitigating circumstances which prevent students from performing to the best of their ability when completing or submitting assignments. If you are experiencing such circumstances, then you may apply for mitigating circumstances here. Due to the process lead-time, this must be done prior to submitting your assignment.||I confirm that I do / I do not need* to apply for mitigating circumstances for this assignment.
*(Please delete as appropriate)
|Have you checked the following in order to maximise the grade you achieve?||Please mark X to confirm|
|Learning Outcomes have been addressed|
|Similarity check via Turn-it-in|
|Referencing accuracy according to School guide|
1250 (+/- 10%)
|What counts as contributing to your word count?
All quotations do.
The bibliography/reference list does not.
|Unfair Means/ Plagiarism Declaration
By attaching this front cover sheet to my assignment, I confirm and declare that I am the sole author of this work, except where otherwise acknowledged by appropriate referencing and citation, and that I have taken all reasonable skill and care to ensure that no other person has been able, or allowed, to copy this work in either paper or electronic form and that prior to submission I have read, understood and followed the University regulations at http://www.uclan.ac.uk/information/services/sss/quality/regulations/section_g.php#G7_UnfairMeans_to_Enhance_Performance
Available in the assignment brief on Blackboard.
In order to ensure the assessment process is fair, we want to make sure that the assessment criteria are clear to you in advance.
Simply rate how you think this assessment will perform against the assessment criteria; i.e., 1st (very good/excellent), 2:1 (good), 2:2 (competent), 3rd (basic), fail (weak, very weak).
|This helps us provide detailed comments on your work and clarify things you do not understand|
|Understanding, including knowledge|
|Applying, including analysis and evaluation|
|Researching, including the range of sources, referencing, and citation|
|Communicating, including structure, clarity of argument, and use of English|
Information Management Diary Entry
Introduction to Business Functions
Diary Entry 3 – Marketing (MKT)
The Role of The Marketing Function Is in Business
Table of Contents
How Marketing Contributes to the Success of Businesses and Organisations. 3
How Creativity is Used in Marketing Campaigns. 4
How Marketers’ Work is Organised In-House and Through Agencies. 4
The Importance of Digital Marketing. 5
Business and the market operation have an approach to be market-oriented and driven by the needs of the customers. Understanding the need and demand of the customer, the market-oriented business process has modified their products and service quality of the organisation. The marketing approach is an essential element for the business operation as marketing has been used to relate the organisational and corporate goals with the performance. Analysing the demand of the market, marketing has exposed the value proposition of a corporate or a business organisation to the customers. Market-driven, as well as internally oriented business operations, have greatly been influenced by Marketing for the understanding of the video of the market and to relate the business with the market.
The performance of a business or an organisation has evolved around the customers. The customers are at the center of every form of business operation. The performance of an organisation has been influenced by the presence of different external and internal factors, and it reflects in the performance. Kotler et al. (2013) opined that the adoption of the marketing mix had created an opportunity to analyse the capability of the top management, finance, and manufacturing teams. Every organisation has its own corporate goals that have an impact on the regulation of business planning. As per my understanding, the portfolio for marketing has offered an opportunity to evaluate the management process of the product delivery and business strategy of the company (Kotler et al., 1990). Marketing has value to organisational development, as the marketing strategies have offered insight into the marketing trends of the contemporary market and existing challenges related to the business operation. I have also identified that marketing has helped the organisation to leverage their product lines and express their tagline of value proposition to the market (Kotler et al., 1990). I have observed in the marketing approach of CVS health and on their official website, where the company has mentioned that CVS came with an approach to offer a better experience to the customer. The core value proposition of CVS health has also been revealed in their marketing, where it has been claimed that the organisation has ensured improved service at reduced costs (Cvs.com, 2021). The ongoing processes within an organisation can also be evaluated with the marketing approach of an organisation. I have analysed the fact that marketing has offered an opportunity to be strategic and to identify the strategies to attract new customers. These strategies have created an opportunity for the employees to learn about the organisational processes.
Marketing is the process of delivering the corporate message to clients and customers. The proposed values of an organisation or a company can be published through the marketing campaign of the organisation. I have realised that the communication approach is the most important aspect of marketing (Kotler et al., 2013). Hence, the Integrated Marketing Communication approach or IMC has been adopted by organisations for the improvement of their marketing performance. As per the analysis of Trehan and Trehan (2010), through the integrated marketing approach, the proposed values of an organisation can be communicated with the customers clearly through the implementation of the communication tools. Those communication tools for marketing are creative message designing, creative copy designing for new products, and creative visuals for the marketing. As have identified that, those perspectives of integrated marketing could enhance the engagement of the audience with the marketing campaigns. Multiple relevant audiences have gotten a chance to regulate the creative messages themselves and opt for the products and services offered by the organisations (Kotler et al., 2013). Creative media articles produced by the creative agencies have expressed illustrious objectives and goals of the developed products. I have gathered experience regarding the creative marketing ideas from the “She Runs” creative media campaign of Nike, where female empowerment and the approach to offer sports accessories to the women community has been expressed. This campaign has offered scope for the worm customer to opt for the Nike products (AdNews Australia, 2013). This advertisement has also been nominated as the MFA Awards 2012 winner for best IMC.
The marketing mix has been formed on the basis of three important elements, and those are the customer needs, requirements, and the competitive advantages of the firms. The strategic combination of all these three elements has formed the marketing mix for the organisations. The corporate needs and resources have formed the marketing mix for an organisation, which is considered to make a balance between the comparative corporate advantages and the customer needs (Trehan and Trehan, 2010). The process of marketing has considered planning and preparing for the marketing as a part of the marketing.
In-house marketing of an organisation has taken the approach for the development plan for marketing and the approach of the fulfillment of the goals for an independent marketing approach or the advertising process. Dibb et al. (2005) has mentioned the development of the place of marketing and preparation of the media for advertising have considered the potential mediums to access the audiences for the marketing process. The in-house operation process for marketing has always been formed with a special group of people who have an idea about the customer needs and demands.
Agencies for marketing have been formed with skilled writers, market analysts, and creative designers for the advertisement. Philip Kotlar has strategically identified the execution process of the marketing and advertising agencies. Kotler et al. (2013) have identified that the agencies work for the planning and preparation of different activities for the advertisement campaign. The creation of digital content and promotion of those contents on effective platforms have been taken as the responsibility of modern agencies.
International marketing decisions and integrated marketing approaches have considered the external environment and execute situational analysis for the identification of the opportunity for the product launch. The decision for market entry and the selection of the effective markets have both been analysed as a part of the integrated marketing strategy. From my perspective, digital marketing is effective for the analysis of the external environment to ensure the best time and option for the organisation to enter into a market (Jobber and Ellis-Chadwick, 2012). Digital platforms have higher engagement, and people from different walks of life have gathered in the social platforms that featured those platforms to be an effective place for external environment analysis. Market analysis has become easy with the digital marketing approach as the users expose their preferences in the social platforms (Armstrong et al., 2017). Higher engagement of the modern population with the digital platforms has featured the marketing process to reach a higher number of people within a fraction of a second. The effectiveness of these platforms in publishing the advertisement content has offered a facility to consider it an effective place for marketing (Dibb et al., 2005). Creative marketing approaches have been adopted for the higher engagement of the customer and illustrious description of the criteria of the product and services. The audio-visual nature of the digital platforms has enabled the firms to be effective in publishing creative content (Armstrong et al., 2017). From my perspective, the digital media platforms are effective for the marketing process as it has enough capability to offer productive responses in the market research as well as the promotional aspects of the marketing.
Based on the needs of the customers and the demands of the market, effective marketing has conveyed its messages through effective media platforms. The creative ideas and creation of the creative content have enabled the firms to achieve a competitive advantage. An effective marketing process has a strategic view for the selection of the effective media channel and time to publish marketing campaigns. Precision in the selection of those two elements has offered the opportunity for success.
AdNews Australia, (2013). Nike ‘She Runs’ Case Study – MFA Awards 2012 (Best Integrated Media Campaign).
Available at: <https://www.youtube.com/watch?v=RqGIemVf4cY&list=PLpuVnBP5V7v44E7CXkzbxmkuSdd73qLjH> [Accessed 30 May 2021].
Armstrong, G., Kotler, P. and Opresnik, M.O., (2017). Marketing: An Introduction. Global Edition. Boston Columbus Indianapolis New York San Francisco Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo: Pearson.
Cvs.com. (2021). Cvs.com. [online] Available at: <https://www.cvs.com/international.html> [Accessed 30 May 2021].
Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C., (2005). Marketing: Concepts and strategies (p. 850). Houghton Mifflin.
Jobber, D. and Ellis-Chadwick, F., (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.
Kotler, P., Armstrong, G., Harker, M. and Brennan, R., (1990). Marketing: an introduction (Vol. 1). Englewood Cliffs, NJ: Prentice-Hall.
Kotler, P., Armstrong, G., Harris, L.C. and Piercy, N., 2013. Principles of marketing. 6th European edition. Essex: Pearson Education Limited.
Trehan, M. and Trehan, R., (2010). Advertising and Sales Management (for BBA-1). FK Publications.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more