Draft on Men wear
Draft on Men wear
I will give a summary of the company as well as the changes to be made. I will give out several perspectives as to why there will be changes in the brand. I will also engage in identifying the anticipated changes and their effect on the market. Finally, I will give in-depth information on the affected customer response to the brand.
The secondary sources will be identified to help in guiding the various ways in which change should be maintained in the product. In addition, the secondary sources will help to determine the appropriate strategies in which the company should adopt for effective change.
The primary sources, which are the 50 surveys, will be meant to identify the variables in which customers react to the change in the product. In addition, there will be afeedback section for the customers to suggest what could be improved before the change is implemented.
In analyzing the brand, I will involve giving a strong overview of the company. It will also include identifying the various factors in which the brand is considered for change. It will also include stating the several factors which have led to the change. There will be an analysis of the target market after implementing the change. It will also analyze the current competition and the anticipated competition levels. In this aspect, I will give the competitive advantage in which the product has currently and how the changes will affect the competition and the impacts on the market positioning and rating.
I will also analyze the expected variance in the brand. I will engage the several ways the product material will be used to develop the product. It will involve analyzing several aspects in which will be considered before incorporating the varying fabrics. I will specify the sizes on which the sweaters will be based. There will be an overview of how the company will ensure that there is sustainability in the product. Finally, there will be an overview of the various market which shall be used to bring in the product penetrates perfectly to the market.
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