Sports and Alumni Donations
Increasing Student Applicants and Alumni Donations Through Facilitation of Successful Sports Programs
Alumni donations are a huge piece of the puzzle when it comes to funding college life. When exploring this concept, there is a natural question which arises within the minds of college administrators: how are alumni donations increased? There are several methodologies that can be implemented to achieve this goal; however, it has been linked by previous research that successful athletic programs in colleges can help boost student applicants as well as alumni funding. Schools with successful college athletic programs can then reap the benefits of having more alumni to acquire donations, as well as an increase in donations of already established alumni.
There is much evidence to help show the idea that successful sports teams can increase both student applicants and alumni donations. Research has shown correlations between the success of college athletics and increased rates of students trying to get into various academic programs offered by colleges and universities. In fact, one study conducted in 1996 found significant relations between increased applicants and successful athletics. According to the study, Division I colleges who had won football or basketball championships saw huge increases in incoming student applications the year following the wins, (Frank 2004). This study focuses specifically on schools that had serious and competitive football programs that generated exciting and successful football seasons. The research found a large measurable impact on the number of potential students applying to the schools; “Applicants to the University of Miami increased by 33% for the three years following the school’s national title in 1987; and when Georgia Tech shared the national title in 1990, its applications rose by 21% over the following three years,” (Frank 2004:18-19). However, there are a few studies which show little or no correlation between winning teams and increased rates of applicants trying to get into schools (Frank 2004). These studies prove less influential within the given context than other studies which do show a strong correlation between student applicant numbers and successful sports teams.
The findings of such studies have shown that more funding helps increase the chance of winning students, which then increases the number of applicants trying to get into the school. In the modern context, “many prospective students are sport fans, some of whom may decide where to apply in part on the basis of their assessments of which institutions are most likely to play host to exciting athletic contests,” (Frank 2004:15). More successful sports teams mean much more school spirit within current and alumni student body populations. Students want to be associated with big names within the college world (Frank 2004). This is a common pattern seen in colleges and universities all over the country. In one study, “college students were found to be more likely to use the pronoun ‘we’ and to wear clothing that identified with their schools after a successful athletic weekend than during times when they had drawn or lost,” (Larimore 2007:1). These increases in school spirit can positive help the university in several key ways. One is that the current student body is much more satisfied with their college experience. However, as seen in previous research, it can also boost potential students wanting to apply to the school based on their associated image of student life and athletic success. Third, alumni continue on with that same spirit, which can literally pay off in higher alumni donations. The same feeling of school spirit that is a product of successful athletics goes for alumni. When alumni are more attached to their schools, they tend to donate more often in more frequently.
Additionally, having successful athletic programs can generate national recognition. Winning athletic programs can serve potentially as their own marketing campaigns for the school (Frank 2004). In many cases, this recognition is a free or cheap bi-product of the college’s initial investment in its sports teams. According to research, “The names of institutions with successful big-time athletic programs appear frequently in the media, making them generally more familiar to prospective students,” (Frank 2004:15). The more a team wins the more T.V. coverage that school gets. Sports can then serve as a form of national advertising (Frank 2004). Rather than compiling and funding a separate advertising campaign, schools can bank on their reputation and recognition for having successful sports teams as a way to gain more students and alumni respect. Winning teams are in the news, both on a local and national level (Frank 2004). This then serves as an unprecedented spotlight for national advertising. In 1984, Boston College saw a 12% increase in applications after winning the Orange Bowl (Frank 2004). This win was not any average win. It was an extremely close and exciting game that ending with a miracle passes from Doug Flutie that finished off the game. This excitement and the subsequent media coverage of the game afterwards created a firestorm that provided Boston college with free national advertising. This advertising serves not only to generate more students, but also as a way to increase alumni donations. When a school’s name is present in daily or weekly national media, the alumni are constantly reminded of their school and the success it is attaining in the field of athletics. This reminder serves as a powerful marketing tool for schools across the nation who already struggle in reaching out to alumni for charitable donations.
A strong athletic program, in many cases, needs deep pockets on the behalf of the university. Providing the funding needed for successful athletic programs is a daunting task. According to research, recent athletic budgets for big name schools have increased dramatically within recent years. The University of Michigan reported in its 2003-2004 season for spending $50 million dollars on its athletics (Frank 2004). This is a huge increase when comparing spending on athletics in past generations. Yet, many schools see this influx in spending as an investment strategy based on the research showing increasing student applications as well as increased alumni donations.
Where does all that money come from? Much of this funding comes from student fees and payments, which can range from $50 to $1,000 a year (Frank 2004). Thus, the students bear most of the burden to provide the necessary funding for successful athletic programs. However, there are opportunities to use increased alumni donations as a valuable resource for other academic activities. When a school wins a title, alumni donations tend to go up. Those increased funds can then be re-directed to both improving the athletic departments as a future investment strategy, as well as funneled into other areas of the university’s academic departments. This then enriches student life at the university in general. Increasing available budgets for athletics through alumni donations can provide much needed funding for strong athletic programs without burdening the students. Research shows that “many alumni donations are embarked specifically for college athletic programs, there is no doubt that many alumni feel strongly about these programs,” (Frank 2004:12). Constant media presence and national recognition can also influence alumni to donate more and more often. Alumni donations also tend to increase when the university’s name is better known or present within recent media facets (Medema 2008). In fact, “One study analyzed the recipients’ role in creating social pressure on prospective donors in connection with athletic fund raising,” (Harrison et al. 1995:1). Heavy spending on athletic programs can pay off in the form of increased alumni donations. Successful athletic programs also tend to lure in more alumni donations annually. Much research has shown that “Athletic success has an immediate impact on alumni generosity,” (Proto 2003:73). This seems to be a finding that has appeared in a number of studies conducted over the years on the impact of sports within alumni donations. Within the context of one study, “for any college in the sample, alumni contributions per student increased by 7.3% when the football team won a bowl game but declined 13.6% if the NCAA placed the men’s basketball team on probation,” (Porto 2003:73). Overall, successful sports teams have positive impacts on alumni donations (Larimore 2007:1).
With these findings, college administrations can then formulate strategic plans for the future development of successful athletic programs as an investment in campus future. Spending initially up front on athletics can increase both potential student applications as well as alumni giving. It is important then to re-invest part of these donations into continuing the success of athletic departments.
Frank, Robert H. (2004). Challenging the myth. Knight Foundation. Retrieved 23 Oct 2009 at http://www.knightfoundation.org/dotAsset/131763.pdf
Medema, Samantha. (1008). Alumni donations increase. The Retriever Weekly. Retrieved 24 Oct 2009 at http://www.retrieverweekly.com/?module=displaystory&story_id=3937&edition_id=106&format=html
Larimore, David. (2007). Non-economic societal impacts of intercollegiate athletics. The Sports Journal. Retrieved 24 Oct 2009 at http://www.thesportjournal.org/article/non-economic-societal-impacts-intercollegiate-athletics
Porto, Brian L. (2003). A New Season: Using Title IX to Reform College Sports. Greenwood Publishing Group.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more