Page view and unique page views


Digital marketing is now a survival strategy for continued enterprise growth and creates brand services. With almost everyone searching from products or services online, organisations have realised the importance of websites as it helps in tracking data related to the users. The issue of Google Analytics was developed to help organisations track users’ interactions. Interactions incurred are traced with the help of tracking code, thus enabling an organisation to gather vital information. The data obtained can be compared with historical data, hence being easy to watch how the website performs and even see demographics related to the targeted users in the marketplace. With the help of these analytics, goals can be achieved because an organisation can customise conversations that google needs to log. The point of argument is that google analytics provide robust data supported by multiple reports that provide a concise insight into how the entire website performs. Concerning this information, this discussion analyses google analytics obtained from the Foodbank Australia website. The whole analysis was conducted from 1 February 2021 to 28 February 2021. The report includes multiple Google Analytics metrics observed from the targeted organisation.

Don't use plagiarized sources. Get Your Custom Essay on
Page view and unique page views
Just from $9/Page
Order Essay

Section of the report


In Google Analytics, this includes people visiting the website. Users are categorised into two groups that are new and returning users. According to,,,,,,,, new users are the people visiting the website for the first time, while the returning individuals include people who have visited the site more than once. Google Analytics has cookies that help in distinguishing the data, but this is not 100% accurate. The users’ issue includes sessions, new users, average session duration, bounce rate, and the number of sessions per user.

Channels /sources analysis

This is based on the acquisition, channels and traffic incurred by users when accessing a website. It is described as a significant part of Google Analytics as it helps organisations see how much traffic is coming from paid channels versus unpaid channels. This includes channels like a direct, referral, social media, organic and paid channels. From the analysis of this data, the organisation can see who visited, how long they stayed, the number that visited a specific page and how users converted site to the site based on the set goals of tracking. Knowing all these statistics helps in understanding channels to optimise.

Landing pages analysis

This includes report obtained from behaviour, site content and landing pages. The organisation wants to see the pages that are often landed on and where the users are coming from. The aim is to capture information such as several goal conversations gained when a user lands on the first page. Besides, one can see those actively involved in the site and those who land on pages and leave right away. If users are going the right way, one needs to change the page and engage, thus increasing retention.

Page view and unique page views

This shows the total number of views on the website per page. The issue of page views occurs when the page is viewed by the same user more than once. On the other hand, when it comes to unique page views, this considers how many times a user views a website page within a particular session.

Key findings

Visits and engagement


Considering the targeted website, one tends to observe the total number of users for this website was 6,022 (28%), new users were indicated as 5,599 (30.1%), unique page views (14,835(29.8%), sessions (7,993 (31.9%) and average session duration being 00:01:50 (3.5%).

Besides, it was observed that new vs returning visitors by sessions in this website was 78.7% and 21.3%, respectively.

Source /medium and channels

This includes where traffic to the website comes from. With the targeted website, aspects such as medium metric outlines where the exact traffic of this website originated. This includes organic search, direct, social media, emails, paid searches etc.

The findings show the direct sources had the highest values, with sessions amounting to 4,761.  This was followed by Google, Facebook, CPC and email. On the other hand, in social network, there was a high engagement in Facebook with sessions of 456 followed by LinkedIn, YouTube and Instagram.


The organisation should focus on search queries. The reason behind this is that it will help in understanding keywords and language used by visitors. Besides, this will help in making the entire page appear at the top of any search engine.

Besides, Google Analytics should account for the devices. The data obtained failed to acknowledge standard instruments used by users when accessing the website. The use of devices helps tell what proportion of the targeted individuals uses tablets, laptops, phones and desktops. For instance, if a growing number of users use mobile phones, the organisation should be using mobile user experience when developing its content.

The organisation should focus on user engagement. This is based on bounce rate, time spent on the page and unique page views. If these pages have a small number of users, it means that users are not getting any helpful information; thus, the organisation should ensure content used is readable.

Explain how the organisation might use these insights in communicating with their key target audience via digital marketing channels, such as the website.

Google Analytics helps to segment the issue of customer base. By using these insights, organisations can classify their customers based on various factors. Besides, through these insights, organisations understand the type of content that is appropriate for their audience. According to,,,,,,,,,,, good content communicates the image of an organisation, and that is why most organisations create informative infographics to add value to their audience. Similarly, the insights aid in understanding the social platform to target. Google analytics help organisations to gauge the best platform that has more audience and the one with high engagement.


Google Analytics have valuable insights that help the organisation to shape their success strategy. Understanding the business aspect of digital marketing tools such as blogs and infographics helps organisations develop a helpful website that enhances engagement with users. Website aids in the understanding audience, thus being easy for an organisation to deliver better content. Also, through the insights obtained from Google Analytics, the organisation can understand the audience’s behaviour, what they are looking for, and whether the firm is addressing the audience’s needs. The fact remains that Google Analytics helps organisation use technology to study and dissect online activities, thus catering to appropriate services and products needed by the targeted audience.


Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]