In this study a descriptive research design was used because the method obtained information concerning the current status of a phenomenon to describe what exists with respect to variable/conditions in a situation. It involves surveys to describe status quo, the correlation study that investigates the relationship between variables, to development studies which seek to determine changes over time. (James P.Key, 1997). The design was preferred because it is concerned with answering questions such as who, how, what, which, when and how much, (Cooper and Schindler 2001).The design is perfect in the sense that it helped the researcher find different opinions from different stake holders in the micro finance context.
This refers to the group that the study focuses on; it contains key parties that have the required information of the study. The study targets the operations manager, the credit manager, the marketing personnel in the MFIs who interact with customers on a daily basis.
Operations Managers 35 Marketing personnel 40 Credit Managers 60 TOTAL 135 K-REP BANK Operations Managers 35
3.4. Sample design
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