Marketing personnel 40 Credit Managers 60 TOTAL 135
Operations Managers 35
Marketing personnel 40 Credit Managers 60 TOTAL 135
Operations Managers 35
Marketing personnel 40 Credit Managers 60 TOTAL 135 GRAND TOTAL 540
The researcher used stratified random sampling design since he knew exactly the information he needed and the people who will be able to provide the required information. Dencombe (2007) defines a population frame as “an object list of the population from which the researcher can make his or her selection of the sample. Cooper and Schindler (2006), a sample size of between 10 and 30% is a good representation of the target population. A list of management employees were obtained from the head office’s from KWFT and K-REP human resource offices. This list was used to select the sample for this study. Bordens, (2008) asserts that the researcher ought to select an ‘economic sample’-one that includes enough participants to ensure a valid survey and no more. The research adopted a sample of 10.5% as the MFIs are large firm and therefore a larger number of respondents reduce bias. The population was heterogeneous and was composed of management employees from the four MFIs. Stratified sampling was used putting the four MFIs into four strata. Simple random sampling technique can be adopted to select members from each MFI.
Table 3.2: Sample size
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