Big Data Analytics Integration case study

 Big Data Analytics Integration (A Case Study of Coca Cola Company)

Different organizations are experiencing various changes due to artificial intelligence and machine learning to improve their operations and cut operational costs. Major companies want to provide good customer interaction with devices through big data and business intelligence tools. In this paper, we will take the example of the giant soft drink company Coca-Cola. With the increase of Smartphone users globally, Coca-Cola is using the opportunity to reach out to its customers in different parts of the world using the AL-powered vending machine and optical character recognition technique (Jacob, 2020).

Don't use plagiarized sources. Get Your Custom Essay on
 Big Data Analytics Integration case study
Just from $9/Page
Order Essay


This section will discuss how big data and artificial intelligence have been used within Coca-Cola Company (Xuan, 2020). For instance, the Company used artificial intelligence in finding the most preferred flavor of its shots through vending machines. In this case, the AL-machine was used to collect information through conventional questioning methods to answer the most preferred flavor (Matthew, 2017). Alternatively, Coca-Cola used natural language processing tools to check on people’s views online and get feedback. Therefore, we will look at ways Coca-Cola uses big data analytics to gain a competitive advantage.

  1. Social Media Scanning

Coca-Cola Company scans most of its social media to reach different people across the globe. According to Coca-Cola Company, an average mention of one visit in two seconds in the press was estimated (Jacob, 2020). This results in an increase in the purchase decision of their customers through social media content. Therefore, this technique enables Coca-Cola Company to identify and verify the customers’ feedback about their brand in the market.

  1. Big Data Analytics

Coca-Cola has embraced an information-driven methodology to support its choice of commerce appropriately. Through artificial intelligence, Coca-Cola benefits from collecting information through AL and creates more innovative ways of maintaining their brand (Matthew, 2017). For instance, big data analytics has resulted in the product improvement of Coca-Cola. Big data analytics has resulted in a favorable flavor combination on its brand and refreshments.

  • Reading Product Codes

Coca-cola uses Tensor Flow and artificial intelligence in the accomplishment of frictionless verification of procurement. The frictionless proof of procurement is a program where a customer enters a 14-digit code in their smartphones for buyer unwaveringness. Initially, the Company used Optical Character Recognition to scan the customer codes, but the technique had rapid shortcomings (Jacob, 2020). Due to the failures of OCR, Coca-Cola opted to use Google’s TensorFlow approach. This technique resulted in accomplishing a nucleus element technology which has since led to the web-based Coca-Cola endorsement.

  1. Augmented Reality

Augmented reality (AR) refers to the situation where computer graphics are overlaid on a customer’s perspective of the present reality through various glasses and headsets in a wide area (Matthew, 2017). The information obtained through augmented reality helps a technician adjust the information available to perceive what the customers are interested in and analyze critical issues. Moreover, AR is used to analyze machine and dispenser transactions in isolated sites.

  1. Healthy Choices

As a producer of carbonated drinks, Coca-Cola has good alternative drinks to guide their customer base and create more satisfying options for their alternate clientele. For instance, Coca-Cola has squeezed orange juice as an advantageous alternative to their customers who may not want carbonated drinks.

  1. Android Pay in Vending Machines

Coca-Cola has enabled smartphone users to purchase their products from the comfort of their homes and pay using the vending machine (Jacob, 2020). This process allows the redemption of My Coke Rewards (MCR) points within their smartphones. The android pay applications by Google have made it easier for the customers to make payments with the assistance of the android telephone technique.

  • Product development using data analytics

Through innovative channels, Coca-Cola invented a fountain the drink machine in the customer’s smartphone, which is used to prepare various drinks by mixing several flavors (Matthew, 2017). With such devices in the customer’s phones, the customers can order the exact mixture of flavors with ease. For instance, through this technique, Coca-Cola launched cherry sprite flavor as their new brand of flavor.


Coca-Cola Company has a well-established brand that is globally recognized. The Company is well known for its non-alcoholic beverages (Jacob, 2020). Also, Coca-Cola has a firm brand name from its operations and products. The Company has heavily invested in the marketing of its products. Similarly, the Coca-Cola Company has a healthy distribution network. As a brand company with global sales, the Company relies on its distribution network of independent bottlers, retailers, and distributors to distribute and sell its products.


Real-time sales are restricted as a result of manual reporting processes. Manual reporting processes restrict access to operational information within the organization (Jacob, 2020). The solution to this problem is for the Company to report delivery operations and sales through the business intelligence team every day. Secondly, the sales team should be in charge of automation reporting and enterprise system integration (Matthew, 2017). The use of mobile dashboards will provide timely and actionable information, which will help the company gain a competitive advantage against competitors. Moreover, self-service business intelligence should be developed between Information Technology users and business users to maximize the number of users within the Company.


In the modern competitive environment, it is efficient for organizations to have a well-defined business strategy and select the right technology to execute the Company’s operations properly. The success of the Coca-Cola Company results from its investment in business intelligent technology and extensive data technique (Xuan, 2020). The cutting-edge internet technology used by the Company has led to them being the biggest beverage company and still thriving to continue leading its competitors.



Jacob Alexander, V. S. (May 2020). Coca-Cola India and its distribution channel: A selection by Analytic Hierarchy Process (AHP). High Technology Letters, 455-469.

Matthew J.Mazzei, D. (May–June 2017). Big data dreams: A framework for corporate strategy. Business Horizons, 405-414.

Xuan, C. (October 2020). The Foresight of Coca-Cola.





Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]