Assessment on social and cultural factors

Social and cultural factors:

Warby Parker sought beauty and Buzz as cultural factors where it was named Netflix of eyewear in the year 2010. In its first fashion performance in New York, their Company had a renegade and Gorilla presentation where they were snuck in two witness models, which helps people read books with each style of the frames. Also, apart from fashion, the Company supports other cultural influencers like a United States tour that ought to advertise the product and create awareness to the locals.  Warby Parker also created an opportunity for its customers by testing the retail market also important in assembling cultural influencers who have continued to serve as drivers of the Company’s organic growth and brands. According to Voorn et al. 2021, pp.48-59, making high quality glasses an influencer factor to the consumers and their taste also helps in the cultural relation of the Company, thus helping the Company grow economically.

Don't use plagiarized sources. Get Your Custom Essay on
Assessment on social and cultural factors
Just from $9/Page
Order Essay

Warby Parker has also employed more than 1400 people, thus making a social impact on the community and the Company. Production of glasses of their type that fits the interest of the consumer help in creating a social relationship between them, leading to Park et al. 2020. Pp.28-37. The Company has a social impact also in the carbon-neutral brands that they produce, reducing the environmental impact by creating greenhouse gas emissions. This helps in office work where individuals use the produced eyeglass in the office, impacting people’s social lives. The glasses produced by the Company also help in health factors of human with eye problem with the sunlight thus reducing the radiation of the sunlight. Also, Warby Parker has been able to bring fashionable glasses to people with less than $100 per frame, which has been affordable, thus attracting more customers due to their quick delivery.


Warby Parker is a digital business thus has a vast improvement in technology development which help it in marketing its products to retails and reach out to their customers. In their technology development, they are using Artificial Intelligent and Augmented technology reality to change retail. Since the launching of this digital business, it has the objective of offering designer eyewear at an affordable price and offering a pair of glasses to every individual in need of a pair sold as a competitive factor. According to Carlson et al. 2017, N.P. Try-on technology to high-tech, which improved the glass company where individuals are allowed to take the glass at home and fit their shape, which Is done online. This has been made significant by introducing a virtual try-on that helps individuals try on the virtual frame under augmented technology that overlays computer-generated images into the owner’s face. This technology uses Apple’s face to map the customer’s face, thus helping in tracing and recommending the frame size that suits the customer through the tracked face.

Artificial intelligence is another technology reality that is used to nurture clients and improve relationships between customers who visit the website. In A.I., they use marketing techniques that help them communicate with customers that visit their site and leave without purchasing, therefore bringing personalization of communication by the Company to language that convinces the customers. Furthermore, a.I. algorithms are used in business communication that helps in achieving Warby Parker business communication with their online customers Carlson et al. 2017, N.P. Therefore A.I. helps in delivering what customers order that is different from the retails. Also, A.I. help responds to the customers in inquiry if the storeman is not available, thus reducing frustrations of the customers from getting negative answer thus modernizing online shopping experience where A.I. can transact any business with the absence of personnel.

SWOT Analysis:

SWOT stands for strengths, weaknesses, opportunities, and threats. This table summarizes your situation analysis in a visual form. Strengths and weaknesses are internal to the Company, while opportunities and threats exist outside the Company (e.g., competition, customers, or environmental trends).

As SWOT stands for strengths, weaknesses, opportunities, and threats, strength and weakness are internal factors to the Company while opportunity and threat occur outside the Company. First, weaknesses are experienced within the Company through the limited experience of the Company that is five years old, thus making the Company fail in its eyewear glasses trend. On the other hand, gaining the Company’s experience can help gain strength to the employees. In this situation, the organization needs to monitor the employees and the work done because they might boycott the work, and also profitability can be experienced through motivation of the workers. Also it has a weakness of limited channels used by the organization in selling of their product. Therefore this makes their product have limited market since many customers are unable to access them online. Lastly is the weakness of Company’s only accepting cash without any other form of insurance? This limit the market place of their products to customers who purchase their eyewear through the insurance companies.

On the other hand, Warby parker are seen socially with opportunities through their effort on technology that further help in enhancing the image of the Company through social res[possibility and green initiative. Partnering with other companies gives warby parker an opportunity to move forward through attainment of skills from others thus making a digital step ahead of them. And finally the Company can have opportunity of developing unique styles of selling and reaching to their customers that may be more appealing to their online consumers. Also there is a threat on market details, Warby parker has a buy give one marketing campaign that has been challenged by their competitor TOMS who offers free pair of glass to customers who is in need or buys eyewear. This marketing threat make the two Company to run a similar promotion which brings competition to Warby parkers thus making them to present a small portion of eyewear market. Finally, change in online shopping by consumers is also another threat to warby Parker Company who sells their product mostly on online shopping trend. This change puts their Company in risk if consumers can change their purchasing habits.

Marketing Strategy

As one of the marketing strategy, Warby parkers’ uses pricing strategy by offering affordable and uniform prices of their products to the consumers. Therefore this makes Warby parker customers to focus only on the eyewear glasses that reflect their personality and style thus losing some of the customers. Also on the pricing strategy they introduced a seasonal price that could favor customers since it was not permanent fixed, they decided to put a two digit figure of $99 instead of $100 which they feared customers could fail to buy their product due to the three digits strategy. Also the idea of any customer in need and willing to buy a pair of glasses could get another pair of glass free after purchasing which marketed their eyewear glass worldwide. They got a profit times the one were earning during the start of the Company, therefore offers and promotion made their product to sell making more profit Gao 2020, pp.775-791. The idea of the TOMS of buy one/get one also was used by the Warby that made their online marketing go into a higher rate more than 60% of the consumer since they value companies that gives back to the society. Promotion in the social media which is followed by the highest percentage of the population. Online shipping and promotion help in marketing their product on eyewear.

On measuring the performance of warby parker, the Company is an example of social responsibility that is in a competition of market with other companies but they are I a vision of helping the people in need and also understands the economy and target the market. Also the employees are paid and treated fairly while customers are satisfied with the quality and value of the product. They are also giving their product at a cheaper and affordable prices and also giving some of it away to the need people. Therefore because the Company is given that big public commitment, they do social audit to ensure they are living to their promise and continue earning the trust from the customers. Measure and data collection can be measured through mobile application that the company use, relate website and retail store related to the service that individual may use with the purpose of performing a vision test.

Use of prescription check also help in services of the eyewear updates.


As I sum up, Warby packer digital business has the business plan that guides the Company into its performance and help them in a competing with other companies thus making them the best. Problem of the Company have solved and resolutions made through using online marketing of their eyewear glass product. Market strategies have been used where warby parker have managed to market their eyewear product globally factoring the giving back to the society to individuals in need. Promotion of the company product through the idea of buy one/ get another has impacted market of the glass. Also pricing is another factor that have impacted the marketing of this product where the price have been set in a standard way and seasonal.  Price of the product have been affordable to willing customers thus making the Company sell more product in a competitive business.

Technological development has also impacted the marketing the Company’s product where through the use of Artificial Intelligence the Company have been able to improve the relationship between individuals and warby parker through a good communication. A.I. has been used as a technology of realism to act in online business by responding and transacting business even in the absence of personnel. Also the use of Augmented has helped the Company in competing others where through the use of technology, the Company has been able use the virtual try-on technology which help people to find which grasses fits them through the tracking of their face.


Park, J. and Nam, W., 2020. Transition of Corporate Designers’ Perception for Social Impact Management. International Journal of Advanced Culture Technology, 8(3), pp.28-37.

Voorn, R.J.J., van der Veen, G., van Rompay, T.J.L., Hegner, S.M. and Pruyn, A.T.H., 2021. Human values as added value (s) in consumer brand congruence: a comparison with traits and functional requirements. Journal of Brand Management, 28(1), pp.48-59.

Carlson, G. and Larco, N., 2017. Re-Imagining Retail.

Gao, F., 2020. Cause marketing: Product pricing, design, and distribution. Manufacturing & Service Operations Management, 22(4), pp.775-791.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment Help Service Works

1. Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2. Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3. Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4. Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essay GET A PERFECT SCORE!!! smile and order essay Buy Custom Essay

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: Content is protected !!
Open chat
Need assignment help? You can contact our live agent via WhatsApp using +1 718 717 2861

Feel free to ask questions, clarifications, or discounts available when placing an order.
  +1 718 717 2861           + 44 161 818 7126           [email protected]
  +1 718 717 2861         [email protected]