What is a virtual store?
Virtual meaning shopping online, so virtual stores are made online, having the same benefits as an ordinary shop, the only difference being the customer explores at the comforts of their own home. They also have the capability of interacting with the representative of the store through chats. A virtual store works when the seller creates an eCommerce app or website to sell the products to the customers online.
What technologies are used?
Virtual stores used different computer technology to ensure that the customer is satisfied with their services. These technologies include; 3D virtual stores, AR technology and virtual reality. A 3D virtual store ensures that the customer can move through the store, look at the products they desire, zoom, and purchase them. They do not need other devices for them to go through the virtual stores. By using the AR, the customer can know the category of products they need after they purchase the item, they can rate it, this is one way in which the store can increase the number of sales. Virtual reality is used in retail shops to show customers how to purchase the products, for example, in a larger mall or give them a tour to see how the good in the mall is produced.
Examples of brands that have established a virtual store.
Some brands are trying to put up virtual store though they have retail stores. The brands include; charlotte Tilbury, she is a makeup artist who is taking her products and services online. Just like charlotte Clarin is also a brand that deals with skin care and facial products, Tommy Hilfiger is a brand that is a luxury but not that luxurious brand of clothing and has a higher price tag compared to others. American eagle is brands of real retailers who have also put up virtual stores, they sell many types of products, including skincare products.
Advantages and benefits of virtual stores
Virtual shops are convenient since customers can purchase their items at the comforts of their homes. In the virtual store, the customers are not pressured to buy a particular product like in retail shops they are pressured by the retailer to purchase the products they are not interested in. Online shopping saves time since they do not have to make queues to pay for the products, they do not need to travel to purchase the products they need. The online shops are ever open, either during the day or night, unlike some retail shops where they are available during the day.
Challenges faced by virtual stores
There is high competition in the market since many people are putting up the virtual store. There is also an increased number of returns in the market, for example, a person may order different sizes of clothes and colour to buy the product they desire. This is one of the challenges that online stores face. Then lastly, face the challenges of serving the international customer.
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