Actual events in the year 2010 case study

Case Overview

This case study is based on actual events that happened in the year 2010. It describes MPO Fenetres’ debut of new triple-glazed windows with better thermal performance. This business is located in the Orne region of France. It employs 200 people and generated a revenue of more than €35 million in 2010. It has established a reputation for being a forward-thinking corporation continually looking for new ways to use technological advancements. Customers are becoming more cautious with their money and considering possible purchases during the current economic downturn. Consumer purchasing behavior has altered in recent years, with criteria such as sustainability and environmental preservation now being considered among the considerations that may affect purchase decisions. An “ecological consciousness” has arisen in this sense. The housing industry, and thus window makers, have been impacted by not just the Grenelle de l’Environnement (a French forum for the discussion of topics connected to sustainable development) and government guidelines but also tax credits related to the purchase of particular commodities. These considerations also play a role in the construction and restoration of a home.

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With their outstanding thermal performance and technological and competitive advantages, the introduction of PVC windows was critical in this scenario for this SME. It was the obligation of the firm executives to launch and market these items successfully. Customers have received tailored service from the MPO Fenetres Company. It has been increasing its technology, investing in a new office, and building productions to improve its service. After a thorough examination of the case, MPO Fenetres Company has several strengths that have contributed to the company’s current position. These include:

  1. Sales to individual customers
  2. Customized services
  • Investment in a new office and building production
  1. Eco-friendly business
  2. Leadership seniority in carpentry
  3. Up-to-date technology and technological innovations.

With great power comes significant vulnerability. MPO Company has various flaws that must be addressed and assessed correctly. Some pointed this:

  1. A long history of business but still need growth of business
  2. Violent market
  • Expensive products
  1. Weak promotional and marketing strategies
  2. High installation cost
  3. Lack of recognition and limited geographical coverage
  • Small sales force.

Some of the opportunities that present themselves to the company include;

  1. Better customization
  2. Better insulating material
  • Eco friendly and ethical operation of the business
  1. Use of local material for the production

Markets have always been tumultuous and unpredictably volatile. The MPO Fentress is also encountering some issues because of the fast-paced industry. They include;

  1. New regulations of government and tax
  2. Because the product is expensive, customers may be price sensitive.
  • Because of the emergence of new innovative technology products on the market, there is a risk of substitution.
  1. For production materials, you must ultimately rely on a local provider.
  2. High competition in the market

In this case study, the corporation has positioned itself as a forward-thinking organization continually looking for new technological advancements. Customers are more cautious with their money and consider potential purchases more carefully during this economic downturn. Customers’ purchasing behavior has altered in recent years, with criteria such as sustainable development and environmental preservation now being among the elements that may influence purchase decisions. It was the obligation of the company management to launch and advertise this product successfully. As shown in the case study, the investigation of a company’s internal and external environment identifies the essential success elements. The critical factors for success are;

  1. Sales representatives from the company regularly seek out potential clients, particularly at trade shows and exhibits.
  2. They provided possibilities to grow the company’s client base and secure new contracts. Contracts made during an agency’s events can account for up to 25% of the agency’s revenues.
  • To improve performance and strengthen its commercial strength, an audit of its business performance was done.
  1. Over a year, the organization did internal research, such as identifying the tasks performed by employees and the time devoted to each work, which salesperson benefits from two weeks of training and five weeks of paid vacation. Attendance at trade firms etc., takes up two weeks of their annual workers’ time.

Yes, it backs up the assertion that “investors are optimistic, but the future is always uncertain.” Although no one can predict future demand, stability, or other factors, confidence can positively impact almost every part of your life. Everything appears more attainable when you have confidence. Therefore, while the future is unclear, I believe that having faith is always a worthwhile investment. Taking risks is equally important for success and taking risks. Whatever we invest in, we need to be more confident.

The enterprise is concentrating on product development within a sustainable development framework. It is pretty tough to sell a standard product all over the world. Furthermore, almost 90% of windows are built to order. When contrasted to the top double-glazing on the market, which includes waste recycling, objections to quality and services must be considered, allowing for a performance gain of over 40%. MPO Fentress, in reality, remains committed to the ongoing improvement of its products to achieve sustainable development, from product design to installation. For the production, the company has used high-quality materials.

Even though MPO Fentress has been losing money since its inception, adopting the same marketing strategy for triple gazed items is impossible. The price of a triple gazed product is double that of a double looked product. As a result, the corporation cannot afford to sell the product at half of its original price. Because MPO Fentress’s product lacks awareness and has limited geographic distribution, a cost reduction may be impossible for the company since it may not afford the cost of promoting its product when it is already aiming to cut costs.

To summarize, MPO fenetres was the first French carpentry company to offer a bespoke service, but they were still in their infancy at the time. Despite its financial losses, the organization is always on the lookout for scientific and technological advancements. The company has provided a high-priced yet high-quality product, which is one of the primary success elements. By delivering more tailored services, the corporation was only targeting localized clients.

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